On Track Nights
May 2024 | Los Angeles, CA | Social Recap
Project Role
Full project management and event production of one day event
Large scale branding, build out, and storytelling in Olympic-ready stadium
External & internal communication, timing, and staffing
Managing external and internal stakeholders and partners
Full management of $750k budget
Media partners: Citius Mag, Meta Endurance
Produce concert with @superduperkyle and @chloeabbott
Influencer Involvement: @aliontheun, @jaekicho, @superduperkyle, @iamkirstenferguson
Project Impact
Quantitative Impact:
Increased awareness and consideration in target consumer:
2500 attendees (4k on broadcast)
11% of retail inventory sold
2.8 million impressions via storytelling partners
4.5 million social reach
4.4 earned media reach
10+ press hits
1,982,000 Paid Media Target Impression
98% to allocated budget
Accomplished 5/5 major project goals: brand engagement, social shares, press hits, positive sentiment
Qualitative Impact:
“I've never been to anything like that before and I had such a great experience.”
“USATF and World Athletics should have been there taking notes on how to put on a real track meet.”
Media Features
Project Timeline
Jan 2023
EXPLORE, STRATEGIZE, SCOPE
Project exploration & concepting. Identify project objectives, goals, & KPIs. Develop strategy with global campaign team and all channel leads. Determine project strategy & messaging. Identify roles and responsibilities. Confirm venue & external partners.
COLLABORATE, MANAGE, PLAN
Make critical event decisions. Determine deadlines & execute. Project manage all teams involved. Create key docs (WB schedule, staffing grid, ROS, floorplan, etc. Manage budget & resources.
May 2023
EXECUTE, PROBLEM SOLVE
Manage all vendors and 40+ staff onsite. Execute large-scale event timeline and brand build. Ensure smooth operation, communication, and premium execution of all facets of event. Help manage talent & athlete relations. Reconcile all budget & recap project performance metrics.