Project Role

• Lead and technically direct AV, players, and athletes during 90 minute tennis gameplay

• Full oversight of external agency partner for creative and production

• Internal and external cross-functional project management ensuring all parties meet deadlines, maintain budgets, and execute project goals to brand standards

• Effectively manage $600k budget with agency negotiations and contracts

• Create agency scope of work, RFP, and award project work based on long-term brand vision

• Present brief for athletes, influencers, talent, and 30 staff members on-site

• Guide North America project strategy based on regional culture, goals, and market expertise

• Authenticate event concept with success, ensuring a repeatable, scalable, and more affordable concept for other regions to implement in the future

• Accomplish the project's main goal of making tennis culturally relevant

• Digitally amplify the physical event to create a sense of fomo across all channels

• Athlete Partners: Ben Shelton and Flavio Cobolli

• Talent Partners: How Long Gone Podcast, Yaeji, Mia Regan, Kendall Baisden, and more