Ariel Evans

PROFESSIONAL EXPERIENCE

On, Senior Event Producer

March 2022-Current

Lead North America’s highest-profile brand moments, manage a $4M annual budget, and drive end-to-end strategy for omnichannel activations.

• Strategic Vision: Develop omnichannel strategy for all projects, aligning event KPIs and project strategy with company OKRs and LRP to drive commercial results, including engagement of 5 million+ consumers digitally and physically per year.

  Leadership: Direct cross-functional teams of 30+ internal and external stakeholders per project. Coach and mentor multiple team member ‘stretch projects,’ providing direct feedback and performance guidance to foster a culture of performance, collaboration, and operational rigor.

  Cross-functional Integration: Lead, develop, and execute cross-functional brand experiences from concept to premium execution to create highly visible event moments with large-scale digital reach. Project manage the workload in Asana, aligning all channel plans to adhere to deadlines, budgets, and strategy.

  Agency Management: Manage external and internal stakeholders for the best possible project results. Manage multiple agencies, ensuring premium execution and adherence to standards and budget across all brand touch points.

  Event Strategy: Oversee multiple high-profile projects annually, from DTC (Clubhouse Nights NYC), DTCr (Brooklyn Store Opening), B2B (Paris Pacer Summit) and internal (Zendaya pitch). Drive cohesive event storytelling, brand alignment, and product integration across all formats.

• Project Management: Proactively identify project roadblocks and develop creative solutions. Successfully manage an annual $4mill budget ensuring timely execution and strategic alignment cross-functionally with proper forecasting, tracking, and leading reconciliation.

Foureyes, Marketing Coordinator

August 2020-March 2021  

• Campaign Management: Created and launched marketing campaigns from concept to launch, focusing on lead generation and SEO, leveraging AI tools to optimize workflow.

  Digital Strategy: Implemented digital marketing strategies and created impactful content across owned platforms, increasing sales, engagement, and partnerships.

  Performance Analysis: Analyzed campaign performance to drive sales growth, increase brand awareness, optimize marketing spend, and achieve business goals - all adhering to budget.

Johnson Service Group, Marketing Intern

June 2019 - August 2020

• Content Production: Launched, produced and promoted a video marketing campaign with over 400 marketing videos receiving an average of 2.5k impressions per video.

  Social Media Strategy: Developed multimedia digital content, executed social media campaigns, and conducted competitive research to offer strategic marketing recommendations.

EDUCATION

Gonzaga University, Spokane, WA

Bachelor of Business Administration with concentrations in Marketing and Entrepreneurship

TECHNICAL SKILLS

Asana, Adobe Creative Suite, Salesforce, Google Analytics, Budget Reconciliation, Event Production, Omni-channel Strategy, and Project Management.

CONTACT

775-276-8483, ariel.evans@on.com